Product Management, Design, UX, Revenue Strategy
I have been the Head of Product at Reviewed.com for the last 4 years. Reviewed.com is a division of USA TODAY. In my time here, I have been involved in all parts of the business. This includes product management, design, marketing, audience development, editorial strategy, sales and operations.
The Best Right Now
I took thousands of points of data and content to create our flagship product, The Best Right Now (example). Each of these pieces of content is written to serve a clear user purchasing intent. These are always up-to-date because they’re driven by the data we collect for each product. Creating one is a 5 minute affair.
I have been the Head of Product at Reviewed.com for the last 4 years.
Reimagining the Editorial Product
I made fundamental changes to the editorial product, converting Reviewed.com’s long-standing 50 page reviews into one page reviews. While 50 page reviews had a short term SEO win, we weren’t building trust with the user. Since the conversion, time on site and pageviews per user have gone up significantly.
I helped to turn a complicated, enthusiasts' editorial product into one for the average consumer.
While we still start with instinct, we now regularly test our assumptions.